Advertising Through Blogging

https://www.entrepreneur.com/blog/index.html is a perfect example of advertising through blogging. On October 4th the most recent post was for http://www.fontmarketplace.com/. Fontmarketplace.com was trying to sell itself saying that they help companies utilize special fonts on their advertising blogs for cheap. http://marketing.about.com/od/marketingblogs/Marketing_Blogs_and_Weblogs.htm discusses how business promotion through blogs can be a great tool to utilize. It discusses that blogs can target specific consumers and that they can get consumers opinions. http://www.inc.com/magazine/20051101/handson-technology.html features an article about how if an advertising blog is not utilized correctly it can be detrimental for a company. They used an example of a food company that did a character blog and it bombed so the result was that the only exposure that company got was about its horrible blog. Some other ways an entrepeneur may advertise is television, newspapers, magazines, etc. I think blogging as a form of advertising could be successful because you may be able to target your specific consumer better. It also may be a cheaper form of advertising. I believe if utilized correctly blogs can be an effective alternative form of advertising. This research on blogging somewhat supported my thesis which would be a 4 on our rating chart.